Contact us
Chat
You are here:

Job profile
Brand manager (m/f/d)

Brand managers: achieving sales success through sustainable brand strategies

Brand managers increase the popularity of brands to increase their market share. They are responsible for brand management, from the design of market launch campaigns to brand extensions and brand revivals.

Brand manufacturers rely on professional brand management to sell their products with high margins. Their task is to develop a brand image to generate demand, customer confidence and customer retention.

Especially in the area of fast-moving consumer goods (e.g. in the food, detergent and cosmetics industry), brand managers are of great importance. Besides, they can find challenging opportunities in the pharmaceutical and automotive industry, where suitable positions are available both for young professionals and brand managers with long-term professional experience.

BRAND
MANAGER

  • For companies
  • For applicants

Are you looking for a brand manager (m/f/d)?

Do you need a brand manager who can increase the popularity of your brand with their expertise? With specialized know-how in your industry, strong communication skills and a sense of new trends, experts can establish your products on the market and set you apart from your competitors. We have the right candidates for you.

Are you looking for a job as a brand manager (m/f/d)?

As a brand manager, you contribute your know-how in the conception and development of new brands as well as in the maintenance and expansion of brands in a company. You can choose whether you want to work in the food industry, the cosmetics industry, the pharmaceutical industry or many other industries.

What are the tasks and responsibilities of brand managers?

Brand managers establish new products on the market. They develop brand identities based on statistical analyses of the relevant markets and use systematic marketing strategies to ensure that their company's products and services stand out clearly from the products of the competitors.

  • Conceptual design and development of new brands
  • Branch management and extension
  • Increase of the recognition value of the brands
  • Crisis management, e.g. in case of product recalls
  • Legal trademark protection

What is the average salary of brand managers?

The annual starting salary of brand managers is between EUR 35,000 and EUR 40,000. Depending on their professional experience, senior brand managers may have salaries of over EUR 60,000, which often include results-related and sales-dependent bonus payments.

An academic degree in business administration, ideally with focus on marketing, provides the ideal basis for a successful career as a brand manager.

  • A strategic way of thinking
  • A high level of team spirit
  • Strong communication skills
  • A good sense for new trends

An academic degree in business administration, ideally with focus on marketing, provides the ideal basis for a successful career as a brand manager.

  • A strategic way of thinking
  • A high level of team spirit
  • Strong communication skills
  • A good sense for new trends

Top job offers for brand managers

You might also be interested in:

Crosslink to the career-centre
For applicants

Career-Centre

Do you have any questions on the subject of job searching? You will find valuable tips and tricks in our guide. We will show you how to make successful applications

Crosslink to the freelancer guide
Freelancing

Freelancer Guide

Get an insight and some practically-oriented tips for the everyday work of a freelancer. Go self-employed! Everything that you need to know as a freelancer!

Crosslink to HTSG
For companies

Recruiting 4.0

Find out more about innovative approaches for finding personnel in the future and binding them to your company. A new approach to recruiting – we provide tips