Brand managers: achieving sales success through sustainable brand strategies
Brand managers increase the popularity of brands to increase their market share. They are responsible for brand management, from the design of market launch campaigns to brand extensions and brand revivals.
Which opportunities do brand managers have on the labour market?
Brand manufacturers rely on professional brand management to sell their products with high margins. Their task is to develop a brand image to generate demand, customer confidence and customer retention.
Especially in the area of fast-moving consumer goods (e.g. in the food, detergent and cosmetics industry), brand managers are of great importance. Besides, they can find challenging opportunities in the pharmaceutical and automotive industry, where suitable positions are available both for young professionals and brand managers with long-term professional experience.