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Brand manager (m/f/d)

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Brand managers: achieving sales success through sustainable brand strategies

Brand managers increase the popularity of brands to increase their market share. They are responsible for brand management, from the design of market launch campaigns to brand extensions and brand revivals.

Which opportunities do brand managers have on the labour market?

Brand manufacturers rely on professional brand management to sell their products with high margins. Their task is to develop a brand image to generate demand, customer confidence and customer retention.

Especially in the area of fast-moving consumer goods (e.g. in the food, detergent and cosmetics industry), brand managers are of great importance. Besides, they can find challenging opportunities in the pharmaceutical and automotive industry, where suitable positions are available both for young professionals and brand managers with long-term professional experience.

What are the tasks and responsibilities of brand managers?

Brand managers establish new products on the market. They develop brand identities based on statistical analyses of the relevant markets and use systematic marketing strategies to ensure that their company's products and services stand out clearly from the products of the competitors.

  • Conceptual design and development of new brands
  • Branch management and extension
  • Increase of the recognition value of the brands
  • Crisis management, e.g. in case of product recalls
  • Legal trademark protection

Which hard skills and soft skills should brand managers have?

An academic degree in business administration, ideally with focus on marketing, provides the ideal basis for a successful career as a brand manager.

  • A strategic way of thinking
  • A high level of team spirit
  • Strong communication skills
  • A good sense for new trends

What is the average salary of brand managers?

The annual starting salary of brand managers is between EUR 35,000 and EUR 40,000. Depending on their professional experience, senior brand managers may have salaries of over EUR 60,000, which often include results-related and sales-dependent bonus payments.

Finding your ideal job as a brand manager – with Hays

Sie arbeiten als Brand Manager eng mit Kunden, der Geschäftsleitung und den Kollegen im Vertrieb und Marketing zusammen, um den Absatz von Markenprodukten zu steigern.

As a brand manager, you work closely with customers, the management board and sales and marketing colleagues to increase the sale of brand products. Hays supports you in finding a suitable position as a brand manager with good prospects. Learn more about the benefits of finding a job with Hays!

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