Sales Manager (m/f/d)

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Sales managers: selling, organising and winning customers

Sales managers do more than just selling: they are responsible for acquiring customers, for developing and coordinating sales concepts as well as for motivating and training the team. Furthermore, they must keep track of the customer base. This makes the sales manager the central contact person for the entire sales department.

Which opportunities do sales experts have on the labour market?

As sales talents keep the overview, help their company win new customers and support their team in ensuring successful sales, they are in demand in different industries and thus quickly find a job. Sales managers are not restricted to a certain sector; quite the opposite, they can work in every industry, e.g. in finance or IT.
Hays can help you find out more about your opportunities as a sales manager.

What are the tasks and responsibilities of sales managers?

Selling is only one of the key tasks of sales managers. They also keep an eye on and ensure compliance with the defined target figures, develop concepts and work in close cooperation with the marketing department.

Moreover, sales managers are usually responsible for a team and define relevant, individual targets and requirements.

  • Improvement of the turnover and sales figures
  • Development of sales strategies
  • Support of existing customers
  • Acquisition of new customers
  • Analysis of turnover figures and sales potentials

Which hard skills and soft skills should sales managers have?

Sales managers need to have completed an apprenticeship in the commercial area or have an academic degree in economics. However, being responsible for sales does not only include dealing with figures. Consequently, successful sales managers require certain soft skills as well.

  • Strong communication and negotiation skills
  • Persuasive power
  • A talent for motivation
  • Profound product knowledge
  • An entrepreneurial way of thinking
  • Economic background knowledge
  • Industry expertise

What is the average salary of sales managers?

Young professionals with an academic degree and/or specific industry expertise usually earn more than generalists. However, the actual salaries strongly depend on the industry and especially on the individual sales figures. A major part of the salary of sales managers is performance-based: the better they sell, the higher is their salary. The basic salary is about EUR 67,000 per year. In some industries, such as insurance, automotive or IT, sales managers generally earn more – here, their annual salary can rise up to EUR 130,000.

Finding your ideal job as a sales manager – with Hays

As a sales manager, you have a responsible function: you are in charge of the turnovers and have a significant impact on the reputation of your company. We will help you find a suitable position as a sales manager. Learn more about how Hays can support you in your job search..

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