What are the tasks and responsibilities of After Sales Managers?
What does after sales mean? After-sales managers come into play once their sales colleagues have completed the sales process. Their tasks include the handling of complaints and warranty cases, the provision of advice on any arising questions and the recommendation of upselling services. After-sales managers make a significant contribution to customer retention and thus to their company's profitability.
In addition to direct customer support, their job includes the collection and evaluation of data, especially on customer satisfaction, and the monitoring of market trends. The insights derived from these activities benefit the company's development, production and marketing departments. Besides, they provide important information relevant to the company's strategic orientation.
Overview of the responsibilities of After Sales Management:
- After-sales customer service and communications
- Maintenance, repair and spare parts management
- Handling of complaints and warranty cases
- Complaint management
- Upselling activities
- Administration of master data and product evaluations
- Trend analysis