Job profile
Marketing assistant (m/f/d)

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Marketing assistants: supporting corporate public relations

Marketing assistants provide their support for many different marketing activities. For instance, they design strategies to promote and sell corporate products and services or are responsible for public relations.

Which opportunities do marketing assistants have on the labour market?

Marketing assistants usually work at advertising or PR agencies, in marketing departments of larger companies or in the area of market research. They must be able and willing to continuously develop their skills and knowledge, also in the field of IT, to keep pace with the constantly changing digital world. Furthermore, marketing assistants should have a broad range of experience and be creative, flexible and reliable.

What are the tasks and responsibilities of marketing assistants?

Marketing assistants are responsible for corporate public relations and advertising measures. They present the company and its products in public in the best possible way. For this purpose, they create target group and market analyses and design advertising campaigns. Moreover, marketing assistants organise trade fairs and marketing events and publicly represent their company. Thus, marketing assistants must possess strong communication skills and be customer-friendly. Based on their high level of personal responsibility, they ensure that the marketing managers’ requirements are met.

  • Creation of target group and market analyses
  • Design of advertising campaigns and organisation of marketing events
  • Representation of the company towards customers
  • Implementation of campaigns and advertising events in teams

Which hard skills and soft skills should marketing assistants have?

Marketing assistants should have an academic degree in economics/marketing or a vocational qualification as a management assistant for marketing communication. They should be familiar with all kinds of EDP topics and know how to apply the latest analysis tools, SEO methods, HTML, relevant applications and digital innovations.

Additionally, marketing assistants require certain soft skills, such as team spirit and an appropriate appearance in public.

  • Very good communication skills and team spirit
  • Creativity and assertiveness
  • Reliability
  • An analytical way of thinking
  • Stress management skills
  • Foreign language skills
  • Learning ability
  • A confident appearance in public
  • Flexibility

What is the average salary of marketing assistants?

The starting salaries of marketing assistants depend on the industry, qualifications, experience and size of the company. On average, they annually earn approximately EUR 24,000 at the beginning of their career. Later on, they may earn up to EUR 48,000.