Job profile
Online marketing manager (m/f/d)

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Online marketing managers: optimal positioning of companies on the internet

Online marketing managers ensure an optimal positioning of companies in digital media. Since websites and social media presences are very important today in many areas, online marketing managers are not limited to a specific industry.

Which opportunities do online marketing managers have on the labour market?

The internet is an integral part of marketing and is getting more and more important for companies. Thus, companies from a wide variety of industries hire online marketing experts. The prospects on the labour market are particularly good for online marketing managers specialising in social media marketing, content marketing or search engine advertising. Find out how to make optimal use of your qualifications!

What are the tasks and responsibilities of online marketing managers?

Online marketing managers have a wide variety of tasks and work with different platforms and tools. Profound knowledge of the conceptual design and implementation of online marketing campaigns is required. Experience with search engine advertising (SEA) and content marketing is important as well. Online marketing managers are also responsible for the preparation of performance reports, competitive and market analyses as well as important key figures for their own team.

  • Conceptual design of online marketing campaigns
  • Content marketing
  • Control of Google AdWords accounts and social media channels
  • Preparation of performance reports
  • Competitive and market analyses

Which hard skills and soft skills should online marketing managers have?

In addition to a sound basic knowledge of marketing, online marketing managers should be familiar with search engine advertising (SEA) and search engine optimisation (SEO). Expertise in the areas of mobile marketing, Google Analytics, Google AdWords, conversion optimisation, display advertising and native advertising is also essential for online marketing managers. In addition, good English skills, an accurate writing style and a good command of MS Office are required.

  • Basic marketing knowledge
  • SEA and SEO skills
  • Content marketing experience
  • Sound experience in working with social media platforms
  • An accurate writing style and good English skills
  • A conceptual way of thinking, strong communication skills and creativity
  • Team spirit

What is the average salary of online marketing managers?

The annual gross income of online marketing managers depends on professional experience, industry, additional qualifications and references. The average starting salary is EUR 35,000 per year, but it can rise to between EUR 45,000 and EUR 60,000 later on. With an average of EUR 50,000 per year, the highest salaries are paid in the vehicle construction industry.

Finding your ideal job as an online marketing manager – with Hays

As an online marketing manager, you have a wide range of tasks and can work in many different industries. You have a responsible job, as you ensure the perfect positioning of the company on the internet. We help you start your professional career – in consideration of your qualifications and wishes. Learn more about the benefits of finding a job with Hays!

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