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Online Marketing Manager (m/f/d)

Online Marketing Manager: Optimum positioning of your own company in the network

The Online Marketing Manager is also known as the Digital Marketing Manager.

The subject area of online marketing is very extensive, and involves all of the measures which relate to the image of the company or the organization on the Internet.

All of the measures are aimed at initiating or closing business deals. Welcome secondary goals of online marketing measures involve reinforcing your own brand, and digital visibility.

This is not only associated with website design, but also customer acquisition, visibility for new customers by means of measures in the areas of search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, affiliate marketing and social media marketing, and other digital advertising measures. The expression "online marketing" must therefore be understood to be a fundamental discipline of all individual subject areas.

Online marketing managers move companies and organizations forward, and give them the attention that they want. These specialists are therefore responsible for making brands visible using different methods, and make a significant contribution to success.

ONLINE MARKETING MANAGER

  • For applicants
  • For companies
  • For freelancers

Are you looking for a job as an online marketing manager (m/f/d)?

Are you very interested in new online marketing technologies and tools? Do you enjoy adapting to new trends time and time again, and questioning existing developments? If you are accustomed to acting both creatively and analytically as an online marketing manager, we should get to know each other – and plan the next stage of your career together.

Are you looking for an experienced online marketing manager (m/f/d)?

Are you looking for a broad-based specialist in the field of online marketing? Or are you looking for a specialist who covers a specific area such as SEO, SEA or social media marketing for your company or organization? The online marketing manager ensures that your company gets the required attention, and paves new digital ways to potential customers.

Are you looking for an exciting project as an online marketing manager?

Have you already successfully completed projects in the online marketing area, and helped various companies and organizations to acquire new customers? Is your know-how focussed on a specific discipline? Or do you have an extensive professional background in online marketing which allows you to support companies in implementing new measures in a very targeted manner? If you are seeking new challenging online marketing projects, we should talk – and set some new milestones along your professional career path.

What does an online marketing manager do?

The duties of an online marketing manager depend on the team set-up of the respective company or organization. The bigger the team, the more probable it is that the individual online marketing managers will specialize.

Basically, the digital marketing manager deals with different tasks on different platforms and using different tools.

The requirements for this specialist are primarily geared to having extensive knowledge of concept development and the implementation of tailor-made online marketing campaigns. This also involves having experience in the areas of Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Marketing and Content Marketing.

However, many companies and organizations require their specialists to have in-depth skills in certain specialist areas. It is therefore advisable to be aware of your own drives and thematic tendencies. This is because the job of a content marketing manager who exclusively takes care of the design, production and distribution of content is often more suitable. It may also be the case that the job of SEO manager is a better choice because the specialist enjoys search engine optimization.

As well as designing and implementing campaigns, the online marketing manager deals with the creation of market and competitor analyses, performance reports and the clear presentation of essential key figures for his/her own online marketing team. The digital marketing manager should then make specific action recommendations, continuously track existing campaigns, draw up reports and analyses and comply with data protection requirements.

Online marketing managers plan marketing measures as a team

Online Marketing Manager – Opportunities on the job market

Jobs as an online marketing manager can be found in the majority of industries. There is good reason for this: The Internet has become an integral part of marketing, and will continue to increase in importance, regardless of the industry the company is in.

Companies in almost every sector and niche are currently looking for online marketing specialists, and therefore young junior online marketing managers and also senior online marketing managers.

The job market offers good career prospects, especially for online marketing specialists who have concentrated on the areas of search engine advertising (SEA), search engine optimization (SEO), social media marketing and content marketing.

How much does an online marketing manager earn?

The starting salary of an online marketing manager is very dependent on the respective company or organization, and therefore on the size of the company, the industry and the experience and knowledge which the candidate has already gained.

To begin with, a junior marketing manager can expect a gross annual salary of EUR 30,000. The salary range of a "normal" online marketing manager is between EUR 39,000 and EUR 56,000 gross per annum.

Depending on the educational path, the company sector and the candidate's level of professional experience, Senior Online Marketing Managers can earn a gross annual salary of up to EUR 60,000 per annum.

Job seekers should take into consideration that potential companies allow for further training opportunities in online marketing. Not only does this make a contribution to the further development of your own company, but it can also lead to a higher salary in the future.

As well as wide-ranging and in-depth basic knowledge in the field of marketing, an online marketing manager (m/f/d) should feel comfortable and be familiar with various special areas of online marketing. Marketing managers who did most of their work offline often continue their training to become online marketing managers.

Online marketing areas include:

  • Search Engine Advertising (SEA),
  • Search Engine Optimization (SEO),
  • Mobile marketing,
  • Google Analytics,
  • Conversion optimization,
  • Display advertising and
  • Native advertising.

Good knowledge of English, good text writing skills and familiarity with the latest tools (e.g. Google AdWords) for the respective subject are also required.

As well as hard skills, the online marketing manager should also have important soft skills, such as the ability to work in a team, strong communication skills, analytical thinking, creativity and the permanent motivation for continuous self-improvement.

As well as wide-ranging and in-depth basic knowledge in the field of marketing, an online marketing manager (m/f/d) should feel comfortable and be familiar with various special areas of online marketing. Marketing managers who did most of their work offline often continue their training to become online marketing managers.

Online marketing areas include:

  • Search Engine Advertising (SEA),
  • Search Engine Optimization (SEO),
  • Mobile marketing,
  • Google Analytics,
  • Conversion optimization,
  • Display advertising and
  • Native advertising.

Good knowledge of English, good text writing skills and familiarity with the latest tools (e.g. Google AdWords) for the respective subject are also required.

As well as hard skills, the online marketing manager should also have important soft skills, such as the ability to work in a team, strong communication skills, analytical thinking, creativity and the permanent motivation for continuous self-improvement.


If you wish to start a career as an online marketing manager, you should have a university entrance qualification, a technical college entrance qualification or an intermediate qualification. Ideally, the candidate(s) will have a technical or university degree in marketing, business administration, business informatics or communication sciences. However, comparable training is also acceptable.

In the entire DACH (Germany/Austria/Switzerland) region, the profession of online marketing manager does not have a legally protected job title. No state-regulated training courses are therefore available at the moment. A company's marketing employees often develop their skills in an area of digital marketing which is important to them with the aid of further training at private educational institutes or training centres.

If you wish to start a career as an online marketing manager, you should have a university entrance qualification, a technical college entrance qualification or an intermediate qualification. Ideally, the candidate(s) will have a technical or university degree in marketing, business administration, business informatics or communication sciences. However, comparable training is also acceptable.

In the entire DACH (Germany/Austria/Switzerland) region, the profession of online marketing manager does not have a legally protected job title. No state-regulated training courses are therefore available at the moment. A company's marketing employees often develop their skills in an area of digital marketing which is important to them with the aid of further training at private educational institutes or training centres.


Are you looking for a new professional challenge as an online marketing manager? Would you like to use your experience, your know-how and your various qualifications in a very targeted manner? You will find a position that meets your requirements with Hays. Because not only will we put you in touch with promising contacts in well-known companies, but will also determine what your ideas look like in concrete terms in direct dialogue with you.

Thanks to our "Find & Engage" concept, we connect companies with experts who really fit the bill, and with matching needs.

If the skills, experience and requirements of the candidate also match the job specification, we will establish personal contact. If the chemistry is then right in the face-to-face meeting, the content of the contract will be coordinated with us - and together we will determine the next stage of your career path. You can choose between different types of contract, whichever is best for you.

Are you looking for a new professional challenge as an online marketing manager? Would you like to use your experience, your know-how and your various qualifications in a very targeted manner? You will find a position that meets your requirements with Hays. Because not only will we put you in touch with promising contacts in well-known companies, but will also determine what your ideas look like in concrete terms in direct dialogue with you.

Thanks to our "Find & Engage" concept, we connect companies with experts who really fit the bill, and with matching needs.

If the skills, experience and requirements of the candidate also match the job specification, we will establish personal contact. If the chemistry is then right in the face-to-face meeting, the content of the contract will be coordinated with us - and together we will determine the next stage of your career path. You can choose between different types of contract, whichever is best for you.


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