Social media managers: managing corporate image and customer communications
Changing customer behaviour requires companies to adapt their communication strategies. Furthermore, the importance of social media platforms like Instagram, Facebook and Twitter, where brands and customers meet, is growing. In this context, social media managers are responsible for the creation and maintenance of their company’s web presence in social networks and act as the interfaces between marketing, sales and customers.
Which opportunities do social media managers have on the labour market?
New types of communication lead to new jobs – such as the professional design and maintenance of social media presences for Facebook, Twitter and other platforms. Social media management is a rather new profession. The related tasks are not only increasingly relevant for start-ups but also for established companies, especially when it comes to marketing.