Job profile
Social media manager (m/f/d)

Social Media Manager: Manage corporate image and communication

Twitter, Instagram, LinkedIn & Co. - Social media require companies to change the way they communicate, but at the same time they enable companies to reach out like never before. Social media channels such as Instagram, Facebook and Twitter are platforms on which brands and customers meet. For this purpose, social media managers generate and maintain the professional presence of the company in the social networks and represent an interface between marketing, sales and customers.


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Are you looking for a new challenge as Social Media Manager (m/f/d)?

Social media managers have a wide variety of tasks related to corporate communications, recruiting and public relations. If you are looking for a new job as a Social Media Manager with your know-how, then let's start your next career step together with Hays.

Are you looking for an experienced Social Media Manager (m/f/d)?

Does your company need expertise in the external image and communication of the company? Then a social media manager is the position they should fill. Social media managers play an important role when it comes to implementing the company's communication plan.

Are you looking for a new project as Social Media Manager (m/f/d)?

Are you an expert in corporate communications consulting, PR and modern recruiting? Then expand your expertise further in a new, exciting project as a Social Media Manager with Hays.

What opportunities do social media managers have on the job market?

Social media managers are in demand in all sectors and industries that have their own communication department and strategy. New communication patterns are creating new job profiles such as the professional design and maintenance of social media presences on LinkedIn, Twitter and other platforms. The still comparatively young job of social media manager is an increasingly important component not only for start-ups but also for established companies when it comes to communication, public relations and customer support. Especially in marketing, the job of social media manager is needed more and more often.

What does a social media manager do?

Social media managers have the task of acting as an interface between corporate marketing and consumers. They manage corporate communication and have to develop cross-channel strategies as well as create specific content for individual social networks, all of which is coordinated and regularly updated. In doing so, the company's target group and tonality should never be lost sight of. This requires long-term planning, e.g. with the help of an editorial plan, including current news and trends in the industry. Communication with the customer and the evaluation of KPIs for assessing the success of campaigns are part of the tasks of social media managers, just like reporting to the management, HR and marketing departments

The aim is also to develop new customer groups and to convince them of the benefits of one's own product or service. 

In summary, the following tasks can be listed for a social media manager: 

  • Target group analysis
  • Developing a communication strategy
  • Identification of suitable communication channels
  • Cooperation with marketing, customer support and PR department
  • Creation and publication of multimedia content
  • Target group and key figure analysis
  • Responding to communication and customer feedback via social media
  • Support of partners, bloggers and influencers
  • Data protection and crisis management
  • Measuring the success of campaigns and communication

What hard and soft skills should a social media manager have?

In order to be able to perform the job of a social media manager, a profound knowledge of social networks is a basic requirement. Social media managers must know the specifics of different platforms and their users and strike the right tone on each channel. For high-quality content, familiarity with multimedia content is necessary, as well as a certain degree of SEO knowledge and a feeling for trends in the respective industry. Basic knowledge of online law and the ability to plan strategically go hand in hand with mastery of software and hardware components.

When dealing with customers, social networks and internal teams, empathy and enjoyment of communication are valued soft skills. In the face of crises, damage or complaints, social media managers should have the ability to steer and de-escalate developments.

In summary, the following knowledge should be brought along:

  • Studies in marketing, communication, media sciences or similar.
  • Knowledge of social networks, hardware and software
  • Knowledge of search engine optimisation
  • Basic knowledge of online law
  • Diplomatic skills
  • Ability to work in a team, good communication skills, crisis resilience
  • Empathy
  • Creativity

Social Media Manager Salary: What do you earn?

Many media students ask themselves: What do social media managers actually earn? One thing is certain: The comparatively new profession is not yet firmly defined. The requirements and thus also the salary of a social media manager vary between gross annual incomes of 30,000 and 43,000 euros. In view of the increasing importance of the job and the growing number of companies that want to invest in corporate communication, increasing earnings can be expected. As always, the size, location of the chosen company and professional experience play a major role in terms of salary in this job. 

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