Job profile
SEO manager (m/f/d)

Topjob offers for SEO managers

SEO managers: achieving better rankings for domains

SEO managers plan and control all measures required for the optimisation of websites. They ensure the best possible ranking of domains being searched via the common search engines and thus make them easily findable. Consequently, SEO managers are especially sought-after in the field of marketing.

Which opportunities do SEO managers have on the labour market?

Since nowadays basically all companies have an online presence and their websites and content play a significant role with regard to marketing, SEO managers are becoming increasingly important. Thus, their career prospects are very good, especially at advertising and communication agencies. SEO managers usually have an academic degree in communication sciences, media informatics or a related course of study.

What are the tasks and responsibilities of SEO managers?

SEO managers have a very broad range of different tasks. They are responsible for search engine optimisation, ensure the visibility of domains and improve their user-friendliness. Furthermore, SEO managers optimise website structures and are familiar with the search mechanisms of Google, Bing, YouTube and Amazon. They may work at the following institutions and organisations:

  • Advertising and communication agencies
  • Publishing companies
  • Software companies
  • Media companies
  • Online shops

Which hard skills and soft skills should SEO managers have?

There is no specific training to become an SEO manager. However, they still need to meet various requirements. For instance, they must possess a good technical understanding of the functionality of search engines and ranking algorithms.

As SEO experts must also be able to work in larger teams, they require certain soft skills, including a high willingness to learn in order to deal with the constantly changing search engine requirements.

  • Knowledge of search engines
  • Marketing skills
  • EDP/software development skills
  • Experience with e-services
  • Team spirit
  • Strong communication skills
  • A quick perception
  • Resilience
  • A strong willingness to learn

What is the average salary of SEO managers?

SEO managers have an average monthly gross salary of between EUR 3,000 and EUR 3,500. With increasing professional experience, they may earn between EUR 40,000 and EUR 50,000 per year. If they work in a leading position at a media company, SEO managers may even have an annual salary of more than EUR 60,000.

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