Marketing directors: experts with leadership skills for the promotion of products
Marketing directors are responsible for the sales promotion of products and services. They support the sales department in achieving the determined sales targets. Being experts for all different kinds of marketing measures, they ensure that the products to be sold achieve a high level of awareness among target groups and maintain this level in the long term.
Which opportunities do marketing directors have on the labour market?
Regardless of the industry, companies of a certain size need their own marketing department including a marketing director. Therefore, there is a great variety of employment opportunities for such marketing experts, also in specialised consulting companies. In many industries, such as food, pharmaceuticals or automotive engineering, specific expertise is required.