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Success factors of digital transformation
What is corporate culture? What is difficult about corporate culture when it comes to change? How does today's business context differ from that of tomorrow? Generation Y has its own requirements when it comes to business, so what will this mean for corporate culture?

Whether the digital transformation will really succeed, however, does not depend on technology. Rather, the decisive factor for success will be whether a company has the cultural resources to actively and frankly tackle this change.

Requirements to a modern corporate culture
For this reason, everything in our Hays-Forum 2016 will revolve around corporate culture: What must modern corporate culture achieve and how it can continuously renew itself and adapt to market requirements? Prof. Sonja Sackmann will address this question in her lecture "How Can Corporate Culture Ensure the Sustainability of Companies?" using empirical studies and specific, real-world examples.

Video interview with Prof. Dr. Sackmann, PhD. (german)

Hays HR report 2015 / 2016
This first Hays-Forum lecture is based on empirical findings from our current HR report for 2015 / 2016 for which we surveyed over 600 decision makers and which focuses on the topic of corporate culture.

And with good reason: Our HR report annually shows that "soft issues" will be the decisive areas for businesses. At the top of the list is the further development of corporate culture, as this will be the central component for enabling digital transformation. Corporate culture is, above all, shaped by communication, leadership, flexibility and / or a company's willingness to change. Just where companies currently find themselves in these areas will be revealed in this lecture.

You can download the presentation here.

Our past events (2012-2020)


Hays-Forum 2012

Corporate success is based on a well-founded value system that gives people orientation. But which values ensure lasting success in the company and in the lives of individuals? Anselm Bilgri provides answers.

Teams for the future

Hays-Forum 2013

For companies to act successfully in the market, many things must interact and interlock. In his lecture, Prof. Dr Hans-Dieter Hermann shows what is necessary for teams to act successfully.

Neurology & Economy

Hays-Forum 2014

What does the growing understanding of how our brain works mean for our business actions? The well-known brain researcher and psychologist Prof. Dr. John-Dylan Haynes provides interesting insights.

Future images

Hays-Forum 2015

Thomas Sattelberger can look back on almost four decades of experience in management and HR work, marked by upheavals and digitalisation.

Digital transformation

Hays-Forum 2016

Prof. Sonja Sackmann, Ph.D. provides interesting insights from research on digital transformation.

Dynamic teams

Hays-Forum 2017

Success comes when individual performance is combined with teamwork. This results in dynamic teams - in business as in sport. Markus Weise on the parallels between sport and business.


Hays-Forum 2018

An alternative path to an agile company runs through clever experiments - also and especially in organisational and leadership issues. Dirk Osmetz and Stefan Kaduk provide new insights.

Back to work

Hays-Forum 2019

In his keynote speech, Lars Vollmer identifies the phenomenon of failed value creation, which creates suffering for all people involved and could break the neck of many companies in the coming years.

Learning processes

Hays-Forum 2020

Due to the pandemic situation in 2020, the Hays Forum could not take place to the full planned extent. In 2021, the Hays Forum will take place with the same topic as a digital format.