Job profile
Marketing Manager (m/f/d)
Marketing managers can count themselves lucky: The demand for capable and creative marketing specialists is gradually increasing - both in companies, organizations and agencies. If you are creative, communicative and stress-resistant, the job of marketing manager is tailor-made for you.
This person is the link between management, sales and cooperation partners and therefore always holds several strings in their hands at the same time. Marketing specialists occupy a special position in today's competition for attention. After all, they are the ones who implement marketing strategies - whether in their own marketing team or together with other departments or external agencies - and turn them into effective advertising measures in a very targeted manner.
The demands placed on marketing managers can therefore vary greatly depending on the company's industry. The aim is not only to boost sales of the company's own products and services, but also to position the company's brand in the best possible way in the respective marketing channel and to address the respective target group(s).
This person is the link between management, sales and cooperation partners and therefore always holds several strings in their hands at the same time. Marketing specialists occupy a special position in today's competition for attention. After all, they are the ones who implement marketing strategies - whether in their own marketing team or together with other departments or external agencies - and turn them into effective advertising measures in a very targeted manner.
The demands placed on marketing managers can therefore vary greatly depending on the company's industry. The aim is not only to boost sales of the company's own products and services, but also to position the company's brand in the best possible way in the respective marketing channel and to address the respective target group(s).
Marketing managers can count themselves lucky: The demand for capable and creative marketing specialists is gradually increasing - both in companies, organizations and agencies. If you are creative, communicative and stress-resistant, the job of marketing manager is tailor-made for you.
This person is the link between management, sales and cooperation partners and therefore always holds several strings in their hands at the same time. Marketing specialists occupy a special position in today's competition for attention. After all, they are the ones who implement marketing strategies - whether in their own marketing team or together with other departments or external agencies - and turn them into effective advertising measures in a very targeted manner.
The demands placed on marketing managers can therefore vary greatly depending on the company's industry. The aim is not only to boost sales of the company's own products and services, but also to position the company's brand in the best possible way in the respective marketing channel and to address the respective target group(s).
This person is the link between management, sales and cooperation partners and therefore always holds several strings in their hands at the same time. Marketing specialists occupy a special position in today's competition for attention. After all, they are the ones who implement marketing strategies - whether in their own marketing team or together with other departments or external agencies - and turn them into effective advertising measures in a very targeted manner.
The demands placed on marketing managers can therefore vary greatly depending on the company's industry. The aim is not only to boost sales of the company's own products and services, but also to position the company's brand in the best possible way in the respective marketing channel and to address the respective target group(s).
Are you looking for a job as a Marketing Manager? (m/f/d)
Do you love to let off steam creatively? Do you have excellent marketing skills, both conceptually and in terms of practical implementation? If you are also curious about new marketing trends and enjoy acquiring new skills, then we should get to know each other - and develop your next career leaps in marketing together.
Are you looking for a Marketing Manager? (m/f/d)
Do you want to position your company effectively and therefore need active and creative marketing support? The marketing manager will get your company the attention you want with a target group-specific approach and design the communication of your products and services in a variety of ways.
Are you looking for an exciting project for Marketing Managers?
Have you already developed marketing strategies for various companies and organizations and are you a specialist in marketing products and services? Bring in your expertise from a wide range of industries - and let's talk. We will work with you to find new and exciting marketing projects in which you can put your strengths and skills to profitable use.
What is a Marketing Manager?
Marketing managers bear a great deal of responsibility in companies, organizations and agencies. This is because he or she ensures that not only the sales of the products manufactured or the services offered increase, but also the awareness of the corporate brand in the relevant target groups.
Marketing experts hold many strings in their hands at the same time, as they are the link between management, sales and - if available - a communications department. Marketing managers often work together with external partners such as agencies who, for example, take on online or performance marketing measures or develop the company's trade fair presence.
Marketing managers should therefore familiarize themselves with many different areas of marketing and select the appropriate instruments from the marketing mix - and then make the right decisions to achieve the company's goals.
Marketing experts hold many strings in their hands at the same time, as they are the link between management, sales and - if available - a communications department. Marketing managers often work together with external partners such as agencies who, for example, take on online or performance marketing measures or develop the company's trade fair presence.
Marketing managers should therefore familiarize themselves with many different areas of marketing and select the appropriate instruments from the marketing mix - and then make the right decisions to achieve the company's goals.
What is a Marketing Manager?
Marketing managers bear a great deal of responsibility in companies, organizations and agencies. This is because he or she ensures that not only the sales of the products manufactured or the services offered increase, but also the awareness of the corporate brand in the relevant target groups.
Marketing experts hold many strings in their hands at the same time, as they are the link between management, sales and - if available - a communications department. Marketing managers often work together with external partners such as agencies who, for example, take on online or performance marketing measures or develop the company's trade fair presence.
Marketing managers should therefore familiarize themselves with many different areas of marketing and select the appropriate instruments from the marketing mix - and then make the right decisions to achieve the company's goals.
Marketing experts hold many strings in their hands at the same time, as they are the link between management, sales and - if available - a communications department. Marketing managers often work together with external partners such as agencies who, for example, take on online or performance marketing measures or develop the company's trade fair presence.
Marketing managers should therefore familiarize themselves with many different areas of marketing and select the appropriate instruments from the marketing mix - and then make the right decisions to achieve the company's goals.
What are the tasks and activities of a Marketing Manager?
As already mentioned, a marketing manager is responsible for various marketing topics and areas of responsibility. In order to develop effective marketing strategies, marketing managers need data and reliable information, which they draw from market research and the analysis of sales figures. Together with their colleagues from other specialist departments (corporate communications, sales, PR or online marketing), marketing managers use this data to develop efficient and promising strategies.
Marketing managers also take on the following tasks:
Marketing managers also take on the following tasks:
- Commissioning studies for market research
- Planning, implementing and monitoring the performance of marketing measures
- Advising the management level
- Design of the corporate identity
- Various online and social media marketing measures (depending on the personnel and technical composition of the team)
- Representation of the company at trade fairs
- Maintaining contact with customers
- Development and control of sales targets
The activities of a marketing manager may also include personnel management tasks - depending on the exact position he or she fills in the company.
Junior marketing managers are usually career starters or have less than five years of professional experience in marketing. They have usually completed a degree in economics with a focus on marketing or training as a marketing communications specialist.
Their tasks include, among other things:
- Support in the creation and implementation of marketing plans and campaigns
- Carrying out market and competition analyses
- Creation and maintenance of marketing materials such as flyers, brochures, newsletters, etc.
- Management of social media channels and websites
- Organization and participation in trade fairs and events
- Monitoring and evaluation of marketing measures and budgets
Junior Marketing Managers must have good communication and presentation skills, creativity, analytical thinking and the ability to work in a team. They should also be familiar with common marketing tools and channels and undergo continuous further training.
Junior marketing managers are usually career starters or have less than five years of professional experience in marketing. They have usually completed a degree in economics with a focus on marketing or training as a marketing communications specialist.
Their tasks include, among other things:
- Support in the creation and implementation of marketing plans and campaigns
- Carrying out market and competition analyses
- Creation and maintenance of marketing materials such as flyers, brochures, newsletters, etc.
- Management of social media channels and websites
- Organization and participation in trade fairs and events
- Monitoring and evaluation of marketing measures and budgets
Junior Marketing Managers must have good communication and presentation skills, creativity, analytical thinking and the ability to work in a team. They should also be familiar with common marketing tools and channels and undergo continuous further training.
Senior marketing managers usually have more than five years of professional experience in marketing and have a master's degree or comparable qualification in marketing. You hold a management position and are responsible for the strategic direction and management of marketing.
Their tasks include, among other things:
- Development and implementation of marketing strategies and concepts
- Definition and monitoring of marketing targets and key figures
- Coordination and management of marketing teams and projects
- Selection and management of external service providers and agencies
- Advice and reporting to the management
- Identification and development of new markets and target groups
Senior marketing managers must have strong leadership and management skills, strategic and conceptual thinking, innovative ability and negotiating skills. They should also be able to draw on broad and in-depth marketing knowledge and observe current trends and developments in the market.
Senior marketing managers usually have more than five years of professional experience in marketing and have a master's degree or comparable qualification in marketing. You hold a management position and are responsible for the strategic direction and management of marketing.
Their tasks include, among other things:
- Development and implementation of marketing strategies and concepts
- Definition and monitoring of marketing targets and key figures
- Coordination and management of marketing teams and projects
- Selection and management of external service providers and agencies
- Advice and reporting to the management
- Identification and development of new markets and target groups
Senior marketing managers must have strong leadership and management skills, strategic and conceptual thinking, innovative ability and negotiating skills. They should also be able to draw on broad and in-depth marketing knowledge and observe current trends and developments in the market.
What skills should marketing managers have?
In addition to market research methods and advertising tools, these experts also require business management know-how. In addition to their strong communication skills and decisiveness, marketing managers should have a strong analytical and strategic mindset. The reason for this is the fast-paced nature of marketing . Methods, tools and trends, with which the desired corporate goals are to be achieved, can already be outdated in a short time. .
It is therefore necessary for marketing managers to continuously educate themselves - whether through further training, a specialist conference or "on the job". However, it is not only the acquisition of new marketing strategies and measures that is crucial, but also a certain ability to anticipate new developments in marketing with all its various disciplines.
Marketing managers should also have the following skills:
► Sound IT knowledge
► Very good communication and presentation skills
► Organizational skills
► Proven analytical skills
► Distinct and channel-specific text competence
► Graphics knowledge and operation of the respective graphics programs
► Ability to work independently, responsibly and in a team
► Knowledge of social media and websites (with online focus)
It is therefore necessary for marketing managers to continuously educate themselves - whether through further training, a specialist conference or "on the job". However, it is not only the acquisition of new marketing strategies and measures that is crucial, but also a certain ability to anticipate new developments in marketing with all its various disciplines.
Marketing managers should also have the following skills:
► Sound IT knowledge
► Very good communication and presentation skills
► Organizational skills
► Proven analytical skills
► Distinct and channel-specific text competence
► Graphics knowledge and operation of the respective graphics programs
► Ability to work independently, responsibly and in a team
► Knowledge of social media and websites (with online focus)
What skills should marketing managers have?
In addition to market research methods and advertising tools, these experts also require business management know-how. In addition to their strong communication skills and decisiveness, marketing managers should have a strong analytical and strategic mindset. The reason for this is the fast-paced nature of marketing . Methods, tools and trends, with which the desired corporate goals are to be achieved, can already be outdated in a short time. .
It is therefore necessary for marketing managers to continuously educate themselves - whether through further training, a specialist conference or "on the job". However, it is not only the acquisition of new marketing strategies and measures that is crucial, but also a certain ability to anticipate new developments in marketing with all its various disciplines.
Marketing managers should also have the following skills:
► Sound IT knowledge
► Very good communication and presentation skills
► Organizational skills
► Proven analytical skills
► Distinct and channel-specific text competence
► Graphics knowledge and operation of the respective graphics programs
► Ability to work independently, responsibly and in a team
► Knowledge of social media and websites (with online focus)
It is therefore necessary for marketing managers to continuously educate themselves - whether through further training, a specialist conference or "on the job". However, it is not only the acquisition of new marketing strategies and measures that is crucial, but also a certain ability to anticipate new developments in marketing with all its various disciplines.
Marketing managers should also have the following skills:
► Sound IT knowledge
► Very good communication and presentation skills
► Organizational skills
► Proven analytical skills
► Distinct and channel-specific text competence
► Graphics knowledge and operation of the respective graphics programs
► Ability to work independently, responsibly and in a team
► Knowledge of social media and websites (with online focus)
How good are the marketing job prospects?
How good are the marketing job prospects?
The marketing department is the heart of many companies. Marketing managers are in demand across all industries, regardless of the size of the company. The chances of finding a suitable position are therefore good for experienced marketing specialists. The demand for competent and experienced marketing specialists is currently growing in major cities such as Hamburg and Munich.
There are geographical differences between sectors: media professions in marketing are particularly well represented in Berlin and Cologne, while the automotive industry has a firm foothold in the south of Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.
There are geographical differences between sectors: media professions in marketing are particularly well represented in Berlin and Cologne, while the automotive industry has a firm foothold in the south of Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.
How good are the marketing job prospects?
How good are the marketing job prospects?
The marketing department is the heart of many companies. Marketing managers are in demand across all industries, regardless of the size of the company. The chances of finding a suitable position are therefore good for experienced marketing specialists. The demand for competent and experienced marketing specialists is currently growing in major cities such as Hamburg and Munich.
There are geographical differences between sectors: media professions in marketing are particularly well represented in Berlin and Cologne, while the automotive industry has a firm foothold in the south of Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.
There are geographical differences between sectors: media professions in marketing are particularly well represented in Berlin and Cologne, while the automotive industry has a firm foothold in the south of Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.
Marketing Manager salary: an overview
Starting salary marketing manager
The average starting salary for a marketing manager in Germany is 43,000 euros gross per year. This means that a marketing manager earns around 3,583 euros gross per month in the first year of their career. The starting salary can vary depending on qualifications, industry and region. For example, marketing managers with a Master's degree earn on average 5,000 euros more per year than those with a Bachelor's degree. Marketing managers in the IT sector earn on average 7,000 euros more per year than those in the tourism industry. Marketing managers in Munich earn on average 9,000 euros more per year than those in Leipzig.
Salary prospects for Junior Marketing Managers
A junior marketing manager is a marketing manager with less than three years of professional experience. The average salary of a Junior Marketing Manager in Germany is 48,000 euros gross per year. This corresponds to a gross monthly salary of around 4,000 euros. The salary of a Junior Marketing Manager can increase depending on performance, responsibility and further training. For example, Junior Marketing Managers who successfully lead campaigns, manage budgets or lead teams can negotiate a higher salary. Junior Marketing Managers who specialize in certain areas, such as SEO, SEA, CRM, etc., can also increase their salary.
Salary prospects for Senior Marketing Managers
A senior marketing manager is a marketing manager with more than three years of professional experience. The average salary of a Senior Marketing Manager in Germany is 63,000 euros gross per year. This means that a Senior Marketing Manager earns around 5,250 euros gross per month. The salary of a Senior Marketing Manager can vary depending on expertise, management position and company size. For example, senior marketing managers who work as department heads, division heads or managing directors earn significantly more than those who work as project managers, team leaders or specialist consultants. Senior marketing managers who work in large companies with more than 1,000 employees earn on average 15,000 euros more per year than those who work in small companies with fewer than 50 employees.
Becoming a marketing manager - training, studies & lateral entry
Marketing manager training: The practical path to marketing management
Training to become a marketing manager is an attractive option for anyone who is interested in marketing and wants to gain practical experience. Marketing manager training usually takes two to three years and can be completed at various providers, such as the Chamber of Industry and Commerce, private academies or companies. The training content includes topics such as marketing conception, market research, online marketing, social media marketing, advertising, PR, sales, project management, etc. The training ends with a final examination consisting of a written, an oral and a practical part. After the course, you will receive a recognized qualification as a marketing manager and can work in various sectors and areas.
Training to become a marketing manager is an attractive option for anyone who is interested in marketing and wants to gain practical experience. Marketing manager training usually takes two to three years and can be completed at various providers, such as the Chamber of Industry and Commerce, private academies or companies. The training content includes topics such as marketing conception, market research, online marketing, social media marketing, advertising, PR, sales, project management, etc. The training ends with a final examination consisting of a written, an oral and a practical part. After the course, you will receive a recognized qualification as a marketing manager and can work in various sectors and areas.
Marketing Manager studies
Studying to become a marketing manager is an academic alternative to training and offers an in-depth theoretical and scientific examination of the field of marketing. A Marketing Manager course can be completed as a Bachelor's or Master's degree and usually takes three to five years. The course can be offered at various universities, such as universities, universities of applied sciences or private universities. The course includes modules such as marketing management, marketing research, marketing strategy, digital marketing, international marketing, marketing law, etc. The degree program concludes with a Bachelor's or Master's thesis, which is an independent piece of academic work on a marketing topic. After graduating, you will receive a Bachelor or Master of Science degree in Marketing Management and can work in various industries and areas.
Further training for marketing managers
Further training for marketing managers is an opportunity to expand and update your own knowledge and skills in the field of marketing. Further training can be offered in the form of courses, seminars, workshops, certificates, etc. and can vary in length depending on the provider, scope and content. Further training can specialize in different topics or areas of marketing, such as SEO, SEA, CRM, content marketing, email marketing, influencer marketing, etc. Further training can be provided by various providers, such as the Chamber of Industry and Commerce, private academies, online platforms, companies, etc. Further training can increase the professional opportunities and salary of marketing managers and is therefore a sensible investment in your own career.
TOP JOB OFFERS: Marketing Manager
FAQ
A marketing manager is responsible for the planning, implementation and control of a company's marketing measures. They analyze the market and the target group, develop marketing strategies and concepts, coordinate advertising campaigns and monitor the marketing budget.
The average salary for Marketing Managers is € 52,560 gross per year (approx. € 4,380 gross per month) in Germany. Salaries can vary depending on professional experience, qualifications, industry and region.
To become a marketing manager, you usually need a degree in marketing, business administration or economics with a corresponding focus. Alternatively, you can also complete a commercial apprenticeship with further training as a marketing specialist6. Important skills for the job are creativity, strong communication skills, analytical thinking, organizational talent and the ability to work in a team.
To become a marketing manager, you usually need a degree in marketing, business administration or economics with a corresponding focus. Alternatively, you can also complete a commercial apprenticeship with further training as a marketing specialist6. Important skills for the job are creativity, strong communication skills, analytical thinking, organizational talent and the ability to work in a team.