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Marketing manager (m/f/d)

Marketing managers can count themselves lucky: Because the need for capable and creative marketing specialists is gradually on the increase – in companies, organizations and also in agencies. The job of marketing manager is tailor-made for anyone who is creative, communicative and stress-tolerant.

This person is the link between management, sales and cooperation partners, and is therefore always pulling on several strings at the same time. Marketing professionals occupy a unique position in today's competitive marketplace. Because they are the people who implement the marketing strategies – be it in their marketing team or together with other departments or external agencies – and turn them into effective advertising measures in a very targeted way.

The demands that are made of managers in the marketing area can therefore vary considerably depending on the sector in which the company operates. The goal is not only to boost the sale of your own products and services, but also to put the company's brand in the best possible position in the respective marketing channel and appeal to the respective target group(s).

MARKETING MANAGER

  • For applicants
  • For companies
  • For freelancer

Are you looking for a job as a Marketing Manager? (m/f/d)

Do you like to let off steam creatively and are you on top of your game with regard to your marketing skills, both conceptually and in in terms of practical implementation, both analogue and digital? If you are also interested in new marketing trends and would like to acquire new skills, then we should get to know each other – and develop the next stages of your marketing career together.

Are you looking for a Marketing Manager? (m/f/d)

Do you want to position your company in a way that is effective for advertising purposes, and therefore need active and creative support in the marketing area? The marketing manager attracts the attention that your company desires with a target group-specific approach, and designs the communication of your products and services in a wide variety of ways.

Are you looking for an exciting project as a Marketing Manager?

Have you already developed marketing strategies for various companies and organizations, and are you a specialist in the marketing of products and services? Contribute your expertise from a wide variety of industries – and let's talk to each other. Together with you we will find new and exciting marketing projects in which you will be able to use your strengths and skills in a profitable way.

What is a Marketing Manager?

The marketing manager has a considerable amount of responsibility within companies, organizations and agencies. Because the marketing manager not only ensures that the manufactured products or the services that are available are sold, but also ensures that the awareness of the company brand increases in the relevant target groups.

Marketing experts pull on many strings at the same time, since they are the link between management, sales and the communications department (if there is one). The people responsible for marketing often collaborate with external partners such as agencies, who look after online or performance marketing measures or develop the company’s trade fair presence, for example.

Marketing managers should therefore be familiar with many different areas of marketing, and select the appropriate instruments from the marketing mix – and then make the right decisions for achieving the company's targets.

What are a Marketing Manager's duties and activities?

As we have mentioned, a marketing manager is responsible for different marketing topics and areas of responsibility. In order to develop effective marketing strategies, the people responsible for marketing required data and reliable information, which they obtain from market research and the analysis of sales figures. They then cooperate with their colleagues from other specialist departments (corporate communications, sales, PR or online marketing) and use this data to develop efficient and promising strategies.

Marketing managers also take care of the following tasks:

  • Commissioning of market research studies
  • Planning, realisation and monitoring of the performance of marketing measures
  • Giving advice to the management level
  • Designing corporate identity
  • Carrying out various online and social media marketing measures (depending on the personnel and professional composition of the team)
  • Representing the company at trade fairs
  • Maintaining contact with customers
  • Development and control of sales targets

The activities of a marketing manager can also include HR management tasks – depending on the exact position which he or she holds within the company.

The marketing department is the heart of many companies. Marketing managers are in demand across all industries, regardless of the size of the company. The chances of experienced marketing professionals finding a suitable job are therefore excellent. The demand for competent and experienced marketing specialists is currently on the increase in major cities such as Hamburg or Munich.

There are geographical differences in terms of industry: Media jobs in marketing are particularly well represented in Berlin and Cologne, whereas the automotive industry has a solid foothold in southern Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.

The marketing department is the heart of many companies. Marketing managers are in demand across all industries, regardless of the size of the company. The chances of experienced marketing professionals finding a suitable job are therefore excellent. The demand for competent and experienced marketing specialists is currently on the increase in major cities such as Hamburg or Munich.

There are geographical differences in terms of industry: Media jobs in marketing are particularly well represented in Berlin and Cologne, whereas the automotive industry has a solid foothold in southern Germany. Here, too, companies and corporations are desperately looking for competent and experienced marketing specialists.


As well as market research methods and advertising tools, these experts also require business know-how. In addition to their outstanding communication skills and decision-making ability, marketing managers should have strong analytical and strategic thinking skills. The reason for this is the fast pace of the marketing area in general. Methods, tools and trends which currently apply and with which the desired corporate targets can be achieved can be overtaken again within a relatively short time and replaced with others.

Marketing managers therefore need to keep learning all the time – be it within the context of further training, a specialist conference or "on the job". However, not only is the acquisition of new marketing strategies and measures important, but also a certain ability to anticipate new developments in marketing with all of its different disciplines.

Marketing managers should also have the following skills:

  • Sound knowledge of IT
  • Excellent communication and presentation skills
  • Organizational skills
  • Proven analytical skills
  • Pronounced and channel-specific texting skills
  • Knowledge of graphics and using the respective graphics programs
  • Independent, responsible working and ability to work in a team
  • Knowledge of social media and websites (with an online focus)

As well as market research methods and advertising tools, these experts also require business know-how. In addition to their outstanding communication skills and decision-making ability, marketing managers should have strong analytical and strategic thinking skills. The reason for this is the fast pace of the marketing area in general. Methods, tools and trends which currently apply and with which the desired corporate targets can be achieved can be overtaken again within a relatively short time and replaced with others.

Marketing managers therefore need to keep learning all the time – be it within the context of further training, a specialist conference or "on the job". However, not only is the acquisition of new marketing strategies and measures important, but also a certain ability to anticipate new developments in marketing with all of its different disciplines.

Marketing managers should also have the following skills:

  • Sound knowledge of IT
  • Excellent communication and presentation skills
  • Organizational skills
  • Proven analytical skills
  • Pronounced and channel-specific texting skills
  • Knowledge of graphics and using the respective graphics programs
  • Independent, responsible working and ability to work in a team
  • Knowledge of social media and websites (with an online focus)

Even though the job of a marketing manager is often entered laterally, an economics degree focussing on communication or marketing and commercial training are a very good basis. Numerous specialized courses on the subject of marketing are now available at universities.

Career starters often start off in companies and agencies with a traineeship or a junior position. After making a successful start, they can then work their way up or take part in training to become a marketing manager.

Even though the job of a marketing manager is often entered laterally, an economics degree focussing on communication or marketing and commercial training are a very good basis. Numerous specialized courses on the subject of marketing are now available at universities.

Career starters often start off in companies and agencies with a traineeship or a junior position. After making a successful start, they can then work their way up or take part in training to become a marketing manager.


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Marketing Manager salary

As a junior marketing manager, you can expect a gross annual salary of between €40,000 and €55,000. With six to ten years of professional experience, you can expect a gross annual salary of around €63,000.

As your experience increases, so does your salary. A senior marketing manager with between ten and 20 years of experience earns around €70,000 gross per annum. If you have more than 20 years of professional experience, you can expect an annual gross salary of up to €84,000. Consequently, team leading functions are also often desirable.

Find your next dream job or employee as a Marketing Manager with Hays

Are you a marketing manager looking for a new professional challenge? Would you like to contribute your experience, your know-how and your various qualifications in a very targeted manner? With us you will find a position that meets your requirements and in which you can contribute your skills and strengths. Because not only will we put you in touch with promising contacts to well-known companies, but we will also communicate with you directly in order to determine what your requirements look like in concrete terms.

Thanks to our "Find & Engage" concept, we only connect companies with experts who really fit together and whose needs coincide.

If the skills, experience and requirements of the candidate also match the job specification, we establish personal contact. If the chemistry is then right in the face-to-face meeting, the details of the contract will be agreed with us – and together we will shape the next stage of your career path. You and the company can choose between different types of contracts, whatever is best for both of you.

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