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After Sales Manager (M/F/D)

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After-sales managers: providing competent support to achieve customer retention

Nowadays, the sales strategies of companies no longer focus on the product itself but rather on the dialogue with customers. Sales is no longer just about making deals, but also constitutes a means to improve customer retention. After-sales managers provide after-sales support and analyse feedback.

Which opportunities do after-sales managers have on the labour market?

Especially in larger companies, there is an increasing tendency to establish departments responsible for after-sales customer care. A competent handling of complaints and the evaluation of customer requirements are of great importance for product development and marketing and thus for customer retention. After-sales managers therefore have good prospects on the labour market in all areas related to sales and marketing.

What are the tasks and responsibilities of after-sales managers?

After-sales managers come into play once their sales colleagues have completed the sales process. Their tasks include the handling of complaints and warranty cases, the provision of advice on any arising questions and the recommendation of upselling services. After-sales managers make a significant contribution to customer retention and thus to their company's profitability.

In addition to direct customer support, their job includes the collection and evaluation of data, especially on customer satisfaction, and the monitoring of market trends. The insights derived from these activities benefit the company's development, production and marketing departments. Besides, they provide important information relevant to the company's strategic orientation.

  • After-sales customer service and communications
  • Maintenance, repair and spare parts management
  • Handling of complaints and warranty cases
  • Upselling activities
  • Administration of master data and product evaluations
  • Trend analysis

Which hard skills and soft skills should after-sales managers have?

An academic degree in marketing, advertising, business administration or a related field of studies is required to work as an after-sales manager. Professional experience in sales or after-sales is advantageous, too.

Experience in using common software solutions, an analytical way of thinking, organisational talent, team spirit and good communication skills are required. Since dealing with customer complaints belongs to the key tasks of after-sales managers, distinct problem-solving skills are obviously an asset in this profession.

  • An academic degree or a vocational qualification in marketing, business administration or advertising
  • Professional experience in sales or after-sales
  • Sound knowledge of the required software tools
  • Leadership qualities and good communication skills
  • Strong organisational and problem-solving skills

What is the average salary of after-sales managers?

The average salary of after-sales managers depends on the company size, the location as well as on the range of tasks. While after-sales managers are in demand throughout Germany, the top jobs can be found in major cities such as Munich, Frankfurt or Berlin. The annual salary of after-sales managers amounts to between EUR 40,000 and EUR 60,000.

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